Yashar Shayan dedicates his life to love of wine

By on May 15, 2014

Yashar Shayan is a Seattle wine professional who has worked in wineries, restaurants and retail stores.

Yashar Shayan is the owner of Impulse Wine, a Seattle-based business that uses email to help wine lovers acquire undiscovered gems. (Photo by Andy Perdue/Great Northwest Wine)

SEATTLE – Yashar Shayan has one mission in life: wine.

Since learning the joy and mystery of wine while attending the University of Washington, Shayan has been entranced with all things related to the grape.

Here’s our interview with him:

Shayan is owner of ImpulseWine.com (which we first wrote about last year). This is the culmination of several years working at wineries, restaurants, wine shops, wine tour companies and even the Washington State Wine Commission.

Here are a few of the places mentioned in this week’s Great Northwest Winecast:

Experience leads to Impulse Wine

All of Shayan’s experience in the wine industry led him to create Impulse Wine, a service in which he tracks down fantastic wines that are undiscovered or difficult to find and offers them to his email list. He offers a different wine each week, and he even provides free delivery within King County.

In his first year, Shayan has already built Impulse Wine into a successful venture, with more than 1,000 raving wine fans on his list. And now wineries are approaching him, hoping he will find their wines alluring enough to offer to his customers.

Shayan is extremely active on social media. You can find him on:

About Andy Perdue

Andy Perdue is the editor and publisher of Great Northwest Wine. He is a third-generation journalist who has worked at newspapers since the mid-1980s and has been writing about wine since 1998. He co-founded Wine Press Northwest magazine with Eric Degerman and served as its editor-in-chief for 15 years. He is a frequent judge at international wine competitions. He is the author of "The Northwest Wine Guide: A Buyer's Handbook" (Sasquatch, 2003) and has contributed to four other books. He writes about wine for The Seattle Times. You can find him on Twitter and .

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